About Rowdy Locals

Started in the small surf town of Satellite Beach, Florida, Rowdy Locals was created for those who live and breathe the surf and beach lifestyle. Around here, we know that the best days start with salt in the air, sand under your feet, and waves rolling in along the Space Coast. We came up with the name from when we were at the beach years ago, and some person started yelling at my son and his friends when they came in from surfing. One of the many words he used was "Rowdy", so hence the name, Rowdy Locals.

Our mission is simple — to design authentic surf-inspired apparel that represents the people, places, and energy that make coastal living special. From premium hoodies and surf tees to Florida coastal lifestyle gear, every Rowdy Locals piece celebrates the community that keeps it real, local, and rowdy.

We’re not a big corporate surf brand — we’re locals making gear for locals, and people that come and visit and embrace our lifestyle. Each design is inspired by our hometown surf culture, local pride, and the freedom of life by the ocean. Whether you’re paddling out at dawn, catching the sunset at Pelican Beach, or just chasing that endless summer vibe, Rowdy Locals is your go-to brand for everyday surf comfort and coastal style.

One of our friends said this about Rowdy Locals and it really represents us to the core. "You can be a Rowdy Local from anywhere. If you love your town, what it represents and don’t mind telling people… you’re a Rowdy Local." - Pirchio

Shop Local. Live Coastal. Stay Rowdy.